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All articles on public opinion published here are open for free surfing and downloading. The authors of the column articles are responsible for their own writings, while the translators are responsible for their own translations. See our Archive section for column articles issued before 2005.

This article mainly overviews the 2nd stage survey results of 2013 TV Programme Appreciation Index. The Chinese version of this article was published in Media Digest (Volume 9 in 2013).

This article summarizes the content of a paper presentation made at the panel session of “Issues in Democracy” in the WAPOR (World Association for Public Opinion Research) 66th Annual Conference held in Boston, USA, in mid-May 2013. The English version of this article was published in Media Digest (Volume 8 in 2013).

This article summarizes the content of a paper presentation made at the panel session of “Media and Politics” in the WAPOR (World Association for Public Opinion Research) 66th Annual Conference held in Boston, USA, in mid-May 2013. The English version of this article was published in Media Digest (Volume 7 in 2013).

This article summarizes the content of a paper presentation made at the panel session of “Media and Politics” in the WAPOR (World Association for Public Opinion Research) 66th Annual Conference held in Boston, USA, in mid-May 2013. The English version of this article was published in Media Digest (Volume 6 in 2013).

This article summarizes the primary development of the deliberative polling system and culture in Hong Kong cultivated through a series of “Deliberative Series” activities such as Deliberative polling, “Voices from the hall” and “Occupy Central with Love and Peace” held by HKUPOP since 2009. This article was published in Media Digest (Volume 6 in 2013).

This article mainly overviews the 1st stage survey results of 2013 TV Programme Appreciation Index. This article was published in Media Digest (Volume 6 in 2013).

This article mainly overviews the overall survey results of 2012 TV Programme Appreciation Index. This article was published in Media Digest (Volume 4 in 2013).

This article mainly overviews the 4th stage survey results of 2012 TV Programme Appreciation Index. The Chinese version of this article was published in Media Digest (Volume 3 in 2013).

This article summarizes five presentations made at the panel session “Media and Politics” in the WAPOR (World Association for Public Opinion Research) 65th Annual Conference held in Hong Kong on 15 June 2012. The English version of this article was published in Media Digest (Volume 3 in 2013).

This article mainly summarizes the establishment of PSI, its usage and future development. The Chinese version of this article was published in Media Digest (Volume 2 in 2013)

This article summarizes the logic and flaws of "six-four split" and "zero audience" in television audience studies. The Chinese version of this article was published in Media Digest (Volume 1 in 2013)

This article summarizes four presentations made at the panel session “Media Effects, Agenda Setting, Framing and Priming” in the WAPOR (World Association for Public Opinion Research) 65th Annual Conference held in Hong Kong on 16 June 2012. The English version of this article was published in Media Digest (Volume 1 in 2013).

This article mainly summarizes the process of the establishment of ANPOR, its future development and its implications. The Chinese version of this article was published in Media Digest (Volume 12 in 2012)

This article mainly overview the 3rd stage survey results of 2012 TV Programme Appreciation Index. The Chinese version of this article was published in Media Digest (Volume 12 in 2012).

This article explains the accuracy of POP exit polls, and compares the final results of POP 2012 Legislative Council exit polls with actual election results. The Chinese version of this article was published in Media Digest (Volume 11 in 2012).

This article explains the accuracy of POP rolling polls, and compares the final results of POP 2012 Legislative Council rolling polls with actual election results. The Chinese version of this article was published in Media Digest (Volume 9 in 2012).

This article mainly summarizes one of the presentations at the special panel session “Exit Polling in the 21st Century: A Perspective from the USA” of AAPOR (American Association of Public Opinion Research), the sister organization of WAPOR (World Association for Public Opinion Research), at the 65th annual conference of WAPOR held in Hong Kong on 15 June 2012. The English version of this article was published in Media Digest (Volume 9 in 2012).

This article explains the accuracy of rolling surveys of LC election and makes comparison with the results of 2004, 2008 and 2012. The Chinese version of this article was published in Ming Pao newpaper (7 September 2012).

This article mainly overview the 2nd stage survey results of 2012 TV Programme Appreciation Index. The Chinese version of this article was published in Media Digest (Volume 9 in 2012).

This article is written by Robert Ting-Yiu Chung, Director of Public Opinion Programme, HKU, for "Letter to Hong Kong" produced by the Public Affairs Unit of Radio Television Hong Kong. It mainly touches on the meanings of conducting exit polls for the Legislative Council election of September 9, 2012. The audio version of the article was broadcast by RTHK in its programme "Letter to Hong Kong" on September 1, 2012.

This article mainly summarizes three presentations at the special panel session “Exit Polling in the 21st Century: A Perspective from the USA” of AAPOR (American Association of Public Opinion Research), the sister organization of WAPOR (World Association for Public Opinion Research), at the 65th annual conference of WAPOR held in Hong Kong on 15 June 2012. The English version of this article was published in Media Digest (Volume 8 in 2012).

This article explains the latest development of exit polling and comments on the latest changes made by the Electoral Affairs Commission on "Guidelines on Election-related Activities in Respect of the Legislative Council Election”.The Chinese version of this article was published in Media Digest (Volume 8 in 2012).

This article provides an overview of the “65th annual conference of the World Association for Public Opinion Research”(WAPOR) held in Hong Kong in June 2012 and discusses its historical significance in the field of public opinion research.  The Chinese version of this article was published in Media Digest (Volume 7 in 2012)

This article discusses the controversies surrounding the method of POP’s July 1 Rally headcount in 2012. The Chinese version of this article was published in Media Digest (Volume 7 in 2012)

This article mainly overview the 1st stage survey results of 2012 TV Programme Appreciation Index. The Chinese version of this article was published in Media Digest (Volume 6 in 2012).

This article mainly discusses the code of practice of exit polls. The article was distributed to all press media, and has been uploaded to PopCon ( http://popcon.hk ).

This article mainly discusses the code of practice of exit polls. The article was distributed to all press media, and has been uploaded to PopCon ( http://popcon.hk ).

This article mainly discusses the debate over the survey of Hong Kong people’s ethnic identity. The article was distributed to all press media, and has been uploaded to PopCon ( http://popcon.hk ).

This article mainly discusses the debate over the survey of Hong Kong people’s ethnic identity. The article was distributed to all press media, and has been uploaded to PopCon ( http://popcon.hk ).

This article mainly overviews the difference of popularity survey of CE-elect separately conducted by HKUPOP and the Hong Kong Institute of Asia-Pacific Studies, CUHK. The article was distributed to all press media, and has been uploaded to PopCon ( http://popcon.hk ).

This article mainly overviews the “65th annual conference of the World Association for Public Opinion Research” (WAPOR) will be held in Hong Kong for the first time. The article was distributed to all press media, and has been uploaded to PopCon ( http://popcon.hk ).

This article mainly overview the 4th stage survey results and overall results of the whole year of 2011 TV Programme Appreciation Index. The Chinese version of this article was published in Media Digest (Volume 3 in 2012).